Travel Trade News | August 2026
Helgeland in the Spotlight: International attention, easier booking and authentic autumn experiences.
Kristoffer Møllevik / Visit Helgeland
Helgeland is getting international attention
Visit Norway has put increased focus on Helgeland through international marketing and social media activity. Stories and content highlight some of the experiences that make our region unique:
The Helgeland coast and Island hopping by express boat
The UNESCO World Heritage area of Vega
The opportunity to travel slowly and experience authentic coastal life
Se all summer content on our Instagram page here.
Helgeland rows for Norway
This summer, communities across Helgeland came together to support the Norwegian national rowing team during the World Championships. The campaign “Helgeland rows for Norway” generated a series of creative videos that have attracted significant attention online, with several posts reaching international audiences. More than anything, the campaign showcased the strong community spirit, humor, and hospitality that visitors encounter when travelling through Helgeland.
Easier booking through our growing product catalogue
Our booking catalogue continues to grow with new accommodation, activities and experiences across the region. Visitors can now discover and book an increasing number of products directly through Visit Helgeland.
For travel professionals, our Agent Portal makes it easy to explore suppliers, combine experiences, and build itineraries for clients. The portal is designed to simplify planning and strengthen cooperation between local suppliers and tour operators. This forms part of Visit Helgeland’s ongoing work to make more tourism products bookable and accessible for international markets.
Sign up for the Agent Portal here.
See our brand new Travel Trade Catalogue here.
Autumn in Helgeland: Food, Northern Lights and meaningful encounters
Autumn is one of the most rewarding times to visit Helgeland. As the colors shift and evenings grow darker, guests can experience spectacular Northern Lights, local food culture, and a slower pace of travel that allows for deeper connections with both nature and people.
This is the season to meet the Helgelending — the people who shape the region and create memorable experiences.
More and more travelers are looking for authentic, sustainable ways to explore destinations. Helgeland offers the opportunity to travel slowly using coastal ferries, express boats, trains and local transport while enjoying world-class scenery.
Whether exploring the coast by car, hopping between islands by boat, or combining rail journeys with local experiences, Helgeland rewards those who take their time.
We look forward to welcoming more visitors to Helgeland this autumn and winter.
Ask our travel trade manager
Kristoffer Møllevik / Visit Helgeland
We offer a range of resources to help you plan your trip, including information on accommodations, transportation, activities, and local attractions. Whether you’re looking for a relaxing getaway or an adventure-filled vacation, Helgeland has something to offer everyone.
Merethe Kvandal, our travel trade manager, is available to assist you in crafting a personalized Helgeland experience for your customers.
Merethe Kvandal
Travel Trade Manager
merethe(att)visithelgeland.com
