Travel Trade

Dear tour operator: Welcome to the Arctic Circle!
With its stunning natural scenery, rich culture, and endless possibilities for outdoor adventure, it’s easy to see why Helgeland has become a top destination for Norwegian travelers seeking an unforgettable experience. But if you ask abroad, it still seems that we are Norways best kept travel secret. A hidden gem, ready to be discovered.
Book Helgeland with ease – now on GoTo HUB Agent Portal
From October 14th, 2025, planning and booking trips to Helgeland will be easier than ever!
Helgeland’s experiences are now available through the GoTo HUB Travel Agent Platform – giving you direct access to some of the best products in Scandinavia.
Through this innovative agent portal, you can easily book activities, attractions, experiences, and accommodations across Norway, Sweden, and Denmark – all in one system and under a single agreement.
Enjoy instant access and immediate confirmation on a wide range of bookable products, saving you time and simplifying your workflow.
We’re continuously adding new and exciting products from Helgeland.
If there’s a specific company or experience you’d like to see in the portal, let us know – we’ll do our best to include it.
How to get access:
- Your company signs a contract with GoTo HUB
- You receive an email with information about logging in to the GoTo HUB Agent Portal
- You enter information about your company in the portal
- You can start booking
Want to learn more?
Join one of our webinars where we’ll guide you through the new GoTo HUB Agent Portal:
Read more about the GoTo HUB Agent Portal and sign an agreement.

The reasons why tourists visit Helgeland

The coastline and the Coastal Highway are two of the most important attractions in the region. Helgeland is known for its small, vibrant local communities with a rich cultural heritage. Many of our guests seek authentic experiences – island hopping by express boat is very popular. This aligns well with the growing interest in sustainability.
Destinations and attractions
Helgeland has large natural areas where the low population density and the moderate and scattered amount of tourists result in little impact and largely manageable wear and tear on nature. This gives visitors rare opportunities to experience pristine nature through popular activities such as hiking and mountain trekking, cycling, boat trips, and kayaking.
The food culture of Helgeland

With a wide range of producers and restaurants with a strong focus on local food based on traditional dishes with good ingredients, Helgeland also appeals to food-interested tourists. The great opportunities to follow food from farm to table, by foraging, fishing or hunting your own ingredients, provide unique opportunities for authentic food experiences.
Snow-sure conditions in large parts of the region

Combined with opportunities for a wide range of winter activities, Helgeland will be an excellent destination for winter tourists
Active tourists will find a large selection of activities and varied terrain, allowing them to go on ski trips such as cross-country skiing, alpine skiing and ski touring in various levels of difficulty according to their own wishes and needs. Along popular short trips there are often well-trodden snowshoe tracks, and a very large network of trails for snowmobiles gives Helgeland unique opportunities for trips with snowmobiles or dog sleds. Large areas with little light pollution also create good conditions for viewing the Northern Lights and for stargazing.
Ask our travel trade manager and see the Travel Agent Portal

We offer a range of resources to help you plan your trip, including information on accommodations, transportation, activities, and local attractions. Whether you’re looking for a relaxing getaway or an adventure-filled vacation, Helgeland has something to offer everyone.
During autumn 2025, planning and booking trips to Helgeland will be easier than ever, as Helgeland’s experiences become bookable through the GoTo HUB Travel Agent platform.
Merethe Kvandal, our travel trade manager, is available to assist you in crafting a personalized Helgeland experience for your customers.
Merethe Kvandal
Travel Trade Manager
+47 917 71 019
merethe@visithelgeland.com